It started with the desire to make a perfect pair of jeans that is figure flattering and life changing. Crafted with love with you and your curves in mind. Driven by passion, inspired by women and built on innovation! xox
It started in 2004 when David set up shop in a small apartment on top of their fathers jeans store in Montreal and started crafting the jeans himself. In 2006 his brother Sam joined forces with him, and Lola Jeans was born!